Documenting Social Death

There’s a lot happening in this paragraph from Shuko Tamao’s “Picturing the Institution of Social Death: Visual Rhetorics of Postwar Asylum Exposé Photography.” The observation about women and Black Americans being portrayed as anonymous others is spot on, as is the description of their “social dead” status, but the idea that the asylum system shouldn’t have be reformed and should have instead abolished actually had merit, as did the “visual rhetoric of unfreedom” that post-war journalism in the United States gave rise to, despite that not being their goal. People should never be out of sight, out of mind, and many folks are advocating for an end to forced treatment, no matter how humane it looks on the surface.

Despite well-intentioned goals, these exposé photographs had the unintended effect of portraying asylum residents—especially women and African Americans—as unsettling, anonymous others whose long-term institutionalization was an additional exclusion from the body of the citizenry, signifying their socially dead status. For example, journalist Albert Deutsch frequently mentioned how attendants gathered naked asylum residents together, treating them as if they were animals (1948, 42). His writing was meant to sell a sensationalistic narrative, ultimately aiming to win the public’s approval for improving asylum-based care. He hoped that a series of reforms would transform asylums into hospitals. Thus, he meant to use the photographs of restrained women with no treatment, therapy, or recreation to argue that they deserved medical care so that they could eventually live outside as productive members of American society (Rose 2017). However, these photographs of asylum residents in physical restraints communicated what I call a “visual rhetoric of unfreedom” that elicited a powerful emotional reaction in readers, forcing them to question the validity of the asylum system itself.

‘Socially Dead’ Others

Disability researcher Shuko Tamao on using photos of patients in an attempt to bring about reform in postwar asylums in the United States:

Devoid of any opportunity to communicate their personal experiences, these asylum residents became illustrations on popular magazines and on the front pages of newspapers, serving as vehicles for eliciting the pity of readers. Because the reformers elicited pity for their cause while simultaneously inciting a morbid fascination in their readership, these photographs had the effect of giving their subjects the status of socially dead other, whether that meant a mad other or a racial other.

I don’t know that I agree with the conclusions this researcher draws, but she makes important points. I think the way we receive and perceive visual information is contextual and socially constructed, so it’s fluid and can change over time. The point about not allowing patients to tell their own stories is important, as is the way these patients were used to sell magazines and newspapers, which is another form of dehumanization and objectification. Still, I see value in these images, and I feel each person’s humanity when I look at them. But their use and reception in 2025 is different from the way they were initially used and received in the 1940s.

This article includes a photo taken in the back ward at Central State Hospital in Norman, Oklahoma, where my mother began working a few years later.

From “Picturing the Institution of Social Death: Visual Rhetorics of Potwar Asylum Expose Photography,” published in Journal of the Medical Humanities, September 30, 2021. Link in comments.